A U G U S T A N A T I O N A L
G O L F C L U B
Note: Due to NDA client confidentiality, all artwork and images are proprietary to the Augusta National Golf Club.
Shown here is Color & Design Development for private label brands under the parent brand Augusta National Golf Club from conceptualization, CAD development, to re-designing branding collateral.
Skills utilized: Concepting Art Direction, Trend Forecasting through WGSN, Pantone Palette customization, Customer Profiling, Branding verbiage, Tech pack creation & management, CAD Development, Pattern and Garment Construction
Programs utilized: Adobe Illustrator, Adobe Photoshop, WGSN, SmartSheet
Defining parameters of clientele by writing customer profiles using demographics, price point, each private label aesthetic, competitor research, trend forecasting and market analysis
Conceptualizing the genesis of overarching theme to not only be innovative and relevant, but to stay true to the heritage and core values of the DNA of the parent brand
Trend forecasting by using resources such as WGSN to predict domestic and international trends within a lifestyle brand: Men’s, Women’s, Children’s, Home, etc.
Redesigning all brand of collateral including hang-tags, woven labels, care labels, etc.
Responsible for all written verbiage cross-functionally
Responsible for maintaining and updating all artwork for Tech packs for Men’s, Women’s, Children’s, and Home
Responsible for including introducing new silhouettes and updating previous styles through trim, innovative fabrics, etc.