A U G U S T A N A T I O N A L
G O L F C L U B 

ANGC
 

Note: Due to NDA client confidentiality, all artwork and images are proprietary to the Augusta National Golf Club.

Shown here is Color & Design Development for private label brands under the parent brand Augusta National Golf Club from conceptualization, CAD development, to re-designing branding collateral.

Skills utilized: Concepting Art Direction, Trend Forecasting through WGSN, Pantone Palette customization, Customer Profiling, Branding verbiage, Tech pack creation & management, CAD Development, Pattern and Garment Construction

Programs utilized: Adobe Illustrator, Adobe Photoshop, WGSN, SmartSheet

  • Defining parameters of clientele by writing customer profiles using demographics, price point, each private label aesthetic, competitor research, trend forecasting and market analysis

  • Conceptualizing the genesis of overarching theme to not only be innovative and relevant, but to stay true to the heritage and core values of the DNA of the parent brand

  • Trend forecasting by using resources such as WGSN to predict domestic and international trends within a lifestyle brand: Men’s, Women’s, Children’s, Home, etc.

  • Redesigning all brand of collateral including hang-tags, woven labels, care labels, etc.

  • Responsible for all written verbiage cross-functionally

  • Responsible for maintaining and updating all artwork for Tech packs for Men’s, Women’s, Children’s, and Home

  • Responsible for including introducing new silhouettes and updating previous styles through trim, innovative fabrics, etc.


Branding & Customer Profiling